Christian Sandström och Christofer Laurell publiceras i topptidskrift
Christian Sandströms och Christofer Laurells artikel ”Comparing the impact of social and traditional media on disruptive change – evidence from the sharing economy” har accepterats för publicering i tidskriften Technological Forecasting and Social Change.
How is social media different to traditional media in coverage of disruptive technological change? We explore how two entrants transforming the personal transportation and accommodation sectors are covered in social and traditional media. Using content analysis, we conclude that these two forms of media differ substantially. Traditional media is focused on how the two entrants affect society and their respective sectors at large while social media instead functions as an accelerator for the entrants as they receive predominantly positive coverage. Our findings therefore suggest that the rise of social media may contribute to the growth of disruptive innovations, which can in turn reduce the window incumbents have to respond.