Sandström, C. (2011). Hasselblad and the Shift to Digital Imaging. IEEE Annals of the History of Computing, 33(3), 55-66. DOI: 10.1109/MAHC.2010.45

Abstract: Throughout the 1980s and 1990s, the high-end Swedish camera manufacturer Hasselblad struggled to integrate its product lines with emerging digital imaging technology. Hasselblad’s history illustrates how digital technology emerges in various high-end niche applications and later enters the mainstream markets and displaces incumbents. The Hasselblad case exemplifies how incumbent firms encounter difficulties when such technologies render their skills and products obsolete.