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How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms

PublikationArtikel (med peer review)
Andrea Geissinger, Christian Sandström, Christina Öberg, Christofer Laurell, sharing economy, sustainable

Sammanfattning

The sharing economy has evolved and spread to various sectors of the economy. Its early idea linked to the creation of more sustainable uses of resources. Since then, the development of the sharing economy has included a professionalization with self-employed suppliers rather than peers, and the question is whether the platforms following this development maintain the focus on sustainability. This paper describes and classifies the sustainability connotation of sharing economy platforms. It analyses 121 platforms derived through social media analytics to figure out whether they describe themselves as sustainable. The findings suggest that the sustainability connotation closely connects to specific sectors such as fashion, on-demand services and logistics. Meanwhile, the dominant role model platforms do not communicate about being sustainable. These findings contribute to previous research through (1) giving a systematic empirical account on the way various sharing economy platforms describe themselves in terms of sustainability, (2) pointing out the differences among the platforms, and (3) indicating the diversity in sustainability connotation among various sectors of the economy.

Geissinger, A., Laurell, C., Öberg, C., & Sandström, C. (2019). How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms. Journal of Cleaner Production, 206, 419-429. DOI: 10.1016/j.jclepro.2018.09.196


Liknande innehåll

Trust and the sharing economy
Artikel (med peer review)Publikation
Pelgander, L., Öberg, C., & Barkenäs, L.
Publiceringsår

(2022).

Publicerat i

Digital Business, 100048.

Sammanfattning

Trust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby approaching trust empirically rather than theoretically. Focusing on user trust, this paper investigates how trust constructs from relational interactions manifest in the sharing economy. This paper bridges sharing economy research with trust as a theoretical construct to investigate the well-established variables of ability, benevolence and integrity as components of trust in the sharing economy. The paper is based on a questionnaire survey of 175 users of Uber’s co-driving service UberPop. Descriptive and regression analyses were conducted focusing on user trust in the platform and providers. The findings indicate how trust in transactional exchanges is shaped differently compared with trust in relational interactions. User trust in providers, which diminishes over time, is based on emotional traits, while user trust in the platform is based on functional components. The platform and providers thereby complement each other in terms of the trust created. This paper contributes to research on trust by focusing on trust in transactional exchanges, and to research on the sharing economy by investigating trust based on theoretical constructs.

Industrial Marketing
BokPublikation
Fotiadis, T., Lindgreen, A., Siomkos, G. J., Öberg, C., & Folinas, D.
Publiceringsår

2022

Publicerat i

Industrial Marketing. SAGE.

Sammanfattning

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

The marketing philosophy on industrial markets
The characteristics of industrial markets
The marketing mix and the product life cycle
The issues surrounding distribution and operations including value creation, business relationships and networks
Case studies and mini case studies (vignettes)

This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.

Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.

George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.

Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. 

Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

Questioning the Entrepreneurial State
BokPublikation
Wennberg, K. & Sandström, C.
Publiceringsår

2022

Publicerat i
Sammanfattning

Western economies are struggling to recover from a decade of Plagued by structural crises, an ongoing pandemic, high unemployment and sluggish growth. As progressively looser monetary and fiscal policies have not helped, both the EU and national governments have increasingly turned towards interventionist industrial policies. Mariana Mazzucato’s The Entrepreneurial State (2011) provided an intellectual justification for these efforts, and consequently gained popularity. The message was clear: in order to get more innovation, entrepreneurship, sustainable development and growth we need more government, not less. In this book, 30 international scholars address the core ideas underpinning the entrepreneurial state. We provide evidence of both historical and recent failures of “green deals” and similar efforts, while also developing novel directions for innovation policy. In many regards, this book is a warning: huge government schemes towards specific, noble outcomes have historically been plagued with failures. In sum, we argue that innovation policy needs to be inverted: instead of being specific and targeted, it needs to be broad and general, focusing on the general conditions for firms to operate. Instead of providing targeted support to certain firms, industries or even technologies, innovation policy needs to constructively deal with barriers to innovation, including the proactive handling of vested interest groups.

The book is open access and can be downloaded here.

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