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Interactions between university spin-offs and academia: A dynamic perspective

PublikationArtikel (med peer review)
akademi, interaktion, Universitet

Sammanfattning

Purpose
This paper aims to investigate the nature and dynamics of the interaction between university spin-offs (USOs) and academia.

Design/methodology/approach
The theoretical framework is grounded in an interactive view based on the industrial marketing and purchasing literature on USOs and their development. The concepts of activity links, resource ties and actor bonds are used as a starting point for capturing the content and dynamics of the interaction. The empirical part of the paper consists of four case studies captured through interviews as the main data source and analysed to conclude how the interaction between the USO and academia developed over time.

Findings
The study identifies a multi-faceted and dynamic content of the interaction. The paper discerns and discusses research and development links, knowledge and equipment ties and social, legal, financial and organizational bonds with inventors, other academic partners and innovation support organizations. The dynamics are manifested both through changes within individual relationships and by adding/ending relationships. One main conclusion regards the existence of wave-like patterns of interaction with academic partners driven by the USOs’ needs and the establishment of customer relationships.

Originality/value
Most of the previous research has described a linear process in which the USO leaves academia once the idea has been transferred to a company. This paper contrasts this view by developing and using an analytical framework to capture the dynamic and continuous interaction between USO and academia.

Laage-Hellman, J., Lind, F., Öberg, C. & Shih, T. (2020). Interactions between university spin-offs and academia: A dynamic perspective. Journal of Business and Industrial Marketing, 35(12), 1941-1955.

Baserat på innehåll

Interactions between university spin-offs and academia: A dynamic perspective
Article (with peer review)Publikation
Laage-Hellman, J., Lind, F., Öberg, C. & Shih, T.
Publiceringsår

2020

Sammanfattning

Purpose
This paper aims to investigate the nature and dynamics of the interaction between university spin-offs (USOs) and academia.

Design/methodology/approach
The theoretical framework is grounded in an interactive view based on the industrial marketing and purchasing literature on USOs and their development. The concepts of activity links, resource ties and actor bonds are used as a starting point for capturing the content and dynamics of the interaction. The empirical part of the paper consists of four case studies captured through interviews as the main data source and analysed to conclude how the interaction between the USO and academia developed over time.

Findings
The study identifies a multi-faceted and dynamic content of the interaction. The paper discerns and discusses research and development links, knowledge and equipment ties and social, legal, financial and organizational bonds with inventors, other academic partners and innovation support organizations. The dynamics are manifested both through changes within individual relationships and by adding/ending relationships. One main conclusion regards the existence of wave-like patterns of interaction with academic partners driven by the USOs’ needs and the establishment of customer relationships.

Originality/value
Most of the previous research has described a linear process in which the USO leaves academia once the idea has been transferred to a company. This paper contrasts this view by developing and using an analytical framework to capture the dynamic and continuous interaction between USO and academia.

Spin-in and spin-out for growth – On the acquisition and divestiture of high-tech firms
Artikel (med peer review)Publikation
Öberg, C.
Publiceringsår

2021

Sammanfattning

Purpose: This paper describes and discusses company spin-ins and spin-outs as a means to understand company growth in a dynamic context. The following question is asked: How can growth be understood in spin-ins and spin-outs of innovative firms? The paper suggests return on capabilities as a measure to understand growth in an open innovation context.

Design/methodology/approach: The empirical part of the paper consists of a single case study. Data was captured through interviews and secondary data sources.

Findings: The paper points to that resources alone do not explain strategic decisions by a company and how spin-ins and spin-outs result from the need for capabilities, changes in business foci and temporary solutions to deal with overcapacities or lack of alternatives.

Originality/value: The paper contributes to research by discussing contemporary issues in strategy and innovation and relating them to the resource-based view and the growth of the firm. Spin-outs, and acquisitions and divestitures as interlinked events have rarely been focused on in the literature, while they remain frequent phenomena in practice.

Open marketing – Conceptualizing external parties’ strategic marketing activities
Artikel (med peer review)Publikation
Öberg, C.
Publiceringsår

2020

Sammanfattning

Open marketing as conceptualized in this paper refers to how external parties take part in strategic, integrative marketing activities. To distinguish this more recent trend in marketing from traditional meanings of marketing, the paper provides a typology on roles and role keepers in marketing. Four types of roles and role keepers are outlined: marketing as 1) solely being performed by actors in the supplier company communicating offerings, 2) an activity shared among functions of the supplier company, 3) external parties communicating offerings, and 4) external parties contributing to strategic marketing. Using the concept of ‘roles’ in marketing helps to structure activities and actors – or roles and role keepers – and provides a basis for understanding that marketing results from what is done, not merely from who performs it. The paper underlines how new ways of conducting business also have implications for a company’s marketing beyond its borders.

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