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Internationalisation of the Korean Online Game Industry

PublikationArtikel (med peer review)
Företagandets villkor, Mirko Ernkvist, Patrik Ström, Spelindustri

Sammanfattning

Companies from Korea have become leading actors in the rapidly growing global online game market, being a knowledge and creativity intensive industry. The development of the industry raises a number of questions of the internationalisation process of companies in the intersection of creative- and technology-intensive industries. Co-evolution with user groups also requires interpretation and linkages to knowledge of local user preferences, creating additional challenges in the internationalisation strategy, through the product-service interaction. This paper explores the internationalisation efforts of the Korean online game industry through a case study of the country’s leading online game company.

Ström, P. & Ernkvist, M. (2012). Internationalisation of the Korean online game industry: exemplified through the case of NCsoft. International Journal of Technology and Globalisation, 6(4), 312-334. DOI: 10.1504/IJTG.2012.050962

Baserat på innehåll

Product and Service Interaction in the Chinese Online Game Industry
Artikel (med peer review)Publikation
Ström, P. & Ernkvist, M.
Publiceringsår

2014

Sammanfattning

This article examines the rapidly-growing online game industry in China, which is a prime example of the changing regional landscape of new creative industries in East Asia. The industry’s evolution in China demonstrates the complexity of the growth of this industry through various knowledge and production networks. Despite the fact that Chinese companies were initially a second mover in this industry and had limited technological competence, they managed to move up the value chain within a few years, from operators of foreign-developed games to game developers. The catch-up process in this creative industry has differed from traditional manufacturing industries, which reflects the responsiveness and close proximity between product and service as key elements of the online game experience. This article conceptualizes this product–service offering in the industry and highlights its requirement for a widespread geographical network, as well as close proximity and responsiveness between elements of the network. In the empirical study of the growth of the Chinese online game industry described here, we argue that Chinese companies have managed to grow by utilizing the strategic control of service, player preferences, and responsiveness in this network, and translating this control into constant incremental improvement of their game development offering.

Product and Service Interaction in the Chinese Online Game Industry
Article (with peer review)Publikation
Ström, P. & Ernkvist, M.
Publiceringsår

2014

Sammanfattning

This article examines the rapidly-growing online game industry in China, which is a prime example of the changing regional landscape of new creative industries in East Asia. The industry’s evolution in China demonstrates the complexity of the growth of this industry through various knowledge and production networks. Despite the fact that Chinese companies were initially a second mover in this industry and had limited technological competence, they managed to move up the value chain within a few years, from operators of foreign-developed games to game developers. The catch-up process in this creative industry has differed from traditional manufacturing industries, which reflects the responsiveness and close proximity between product and service as key elements of the online game experience. This article conceptualizes this product–service offering in the industry and highlights its requirement for a widespread geographical network, as well as close proximity and responsiveness between elements of the network. In the empirical study of the growth of the Chinese online game industry described here, we argue that Chinese companies have managed to grow by utilizing the strategic control of service, player preferences, and responsiveness in this network, and translating this control into constant incremental improvement of their game development offering.

Product and Service Interaction in the Chinese Online Game Industry
Artikel (med peer review)Publikation
Ström, P. & Ernkvist, M.
Publiceringsår

2014

Sammanfattning

This article examines the rapidly-growing online game industry in China, which is a prime example of the changing regional landscape of new creative industries in East Asia. The industry’s evolution in China demonstrates the complexity of the growth of this industry through various knowledge and production networks. Despite the fact that Chinese companies were initially a second mover in this industry and had limited technological competence, they managed to move up the value chain within a few years, from operators of foreign-developed games to game developers. The catch-up process in this creative industry has differed from traditional manufacturing industries, which reflects the responsiveness and close proximity between product and service as key elements of the online game experience. This article conceptualizes this product–service offering in the industry and highlights its requirement for a widespread geographical network, as well as close proximity and responsiveness between elements of the network. In the empirical study of the growth of the Chinese online game industry described here, we argue that Chinese companies have managed to grow by utilizing the strategic control of service, player preferences, and responsiveness in this network, and translating this control into constant incremental improvement of their game development offering.

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