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Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy

PublikationArtikel (med peer review)
Andrea Geissinger, Christian Sandström, Christina Öberg, Christoffer Laurell, sharing economy, Sociala medier

Sammanfattning

Purpose
Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders’ perceptions in the market and non-market domains.

Design/methodology/approach
Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250 user-generated contents in social media are systematically gathered, coded and analysed.

Findings
The findings indicate that, while Foodora appears to be a viable provider in the marketplace, there is mounting public concern about the working conditions of its employees. In the market domain, Foodora manages its status as an online delivery platform and provider well, but at the same time, it struggles with its position in the non-market sphere, suggesting that the firm is vulnerable to regulatory change. These insights highlight the importance of simultaneously exploring and balancing market and non-market perceptions when assessing the impact of disruptive innovation.

Originality/value
This study offers originality by providing an integrative approach to consider both the market and non-market domains. It is also novel in its use of SMA as a tool for knowledge acquisition and management to evaluate the impact of emerging technologies in the sharing economy.

Geissinger, A., Laurell, C., Öberg, C., Sandström, C., Sick, N. & Yuliano, S. (2021). Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy. Journal of Knowledge Management, 25(2), 500-512.


Liknande innehåll

Questioning the Entrepreneurial State
BokPublikation
Wennberg, K. & Sandström, C.
Publiceringsår

2022

Publicerat i
Sammanfattning

Western economies are struggling to recover from a decade of Plagued by structural crises, an ongoing pandemic, high unemployment and sluggish growth. As progressively looser monetary and fiscal policies have not helped, both the EU and national governments have increasingly turned towards interventionist industrial policies. Mariana Mazzucato’s The Entrepreneurial State (2011) provided an intellectual justification for these efforts, and consequently gained popularity. The message was clear: in order to get more innovation, entrepreneurship, sustainable development and growth we need more government, not less. In this book, 30 international scholars address the core ideas underpinning the entrepreneurial state. We provide evidence of both historical and recent failures of “green deals” and similar efforts, while also developing novel directions for innovation policy. In many regards, this book is a warning: huge government schemes towards specific, noble outcomes have historically been plagued with failures. In sum, we argue that innovation policy needs to be inverted: instead of being specific and targeted, it needs to be broad and general, focusing on the general conditions for firms to operate. Instead of providing targeted support to certain firms, industries or even technologies, innovation policy needs to constructively deal with barriers to innovation, including the proactive handling of vested interest groups.

The book is open access and can be downloaded here.

Utvärderingar av näringspolitik – en intressekonflikt mellan myndigheter, konsult-företag, politik och skattebetalare?
Artikel (utan peer review)Publikation
Colin, E., Sandström, C., & Wennberg, C.
Publiceringsår

2021

Publicerat i

Ekon. Debatt, 49, 30-41.

Sammanfattning

Antalet utvärderingar av ekonomisk politik ökar explosionsartat. Det finns dock få systematiska sammanställningar av de utvärderingar som görs och det saknas kunskap om hur utvärderare skiljer sig åt gällande metoder och slutsatser, inte minst inom näringspolitiken. Vi studerar utvärderingar av 110 näringspoli-tiska insatser 2009–19 genom att granska huruvida valet av utvärderare påver-kar utvärderingarnas resultat. Privata konsulter visar sig vara den vanligaste utvärderaren av näringspolitik och deras utvärderingar skiljer sig från andra utvärderare genom att vara övervägande mer positiva till de utvärderade insat-serna. Vi diskuterar intressekonflikter som kan antas föreligga mellan utvärde-rare, myndigheter, den politiska makten och allmänheten.

Colin, E., Sandström, C., & Wennberg, C. (2021). Utvärderingar av näringspolitik–en intressekonflikt mellan myndigheter, konsultföretag, politik och skattebetalare. Ekon. Debatt, 49, 30-41.

The identity crisis of sharing: from the co-op economy to the urban sharing economy phenomenon
BokkapitelPublikation
Geißinger, A., Pelgander, L., & Öberg, C.
Publiceringsår

2021

Publicerat i

In A Modern Guide to the Urban Sharing Economy. Edward Elgar Publishing.

Sammanfattning

This chapter explores the disparities between the two main dimensions of the contemporary Sharing Economy. On the one side, non-market collaborative economy actors are shaping the community orientation. On the other side, the market-oriented platform economy utilizes commercial interest in cities based on the scalability of ‘peer’ users and providers. It is within this tension that the chapter aims to illustrate how today’s sharing economy got into an identity crisis. By drawing on the literature of organizational identity, we utilize five different sharing economy actors across the market/non-market continuum in Sweden to discover who they are and what societal impact they envision. The chapter discusses how over time, sharing economy actors seem to have moved from a co-operative, non-commercial model of sharing to instead focus on a commercial sharing approach in a predominant urban setting. We end the chapter by initiating a general debate about the future of the peer-to-peer sharing idea.

Buy the book here.

Geißinger, A., Pelgander, L., & Öberg, C. (2021). The identity crisis of sharing: from the co-op economy to the urban sharing economy phenomenon. In A Modern Guide to the Urban Sharing Economy. Edward Elgar Publishing.

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