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Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy

PublikationArtikel (med peer review)
Andrea Geissinger, Christian Sandström, Christina Öberg, Christoffer Laurell, sharing economy, Sociala medier

Sammanfattning

Purpose
Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders’ perceptions in the market and non-market domains.

Design/methodology/approach
Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250 user-generated contents in social media are systematically gathered, coded and analysed.

Findings
The findings indicate that, while Foodora appears to be a viable provider in the marketplace, there is mounting public concern about the working conditions of its employees. In the market domain, Foodora manages its status as an online delivery platform and provider well, but at the same time, it struggles with its position in the non-market sphere, suggesting that the firm is vulnerable to regulatory change. These insights highlight the importance of simultaneously exploring and balancing market and non-market perceptions when assessing the impact of disruptive innovation.

Originality/value
This study offers originality by providing an integrative approach to consider both the market and non-market domains. It is also novel in its use of SMA as a tool for knowledge acquisition and management to evaluate the impact of emerging technologies in the sharing economy.

Geissinger, A., Laurell, C., Öberg, C., Sandström, C., Sick, N. & Yuliano, S. (2021). Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy. Journal of Knowledge Management, 25(2), 500-512.


Liknande innehåll

Platforms in Liquid Modernity: Essays about the Sharing Economy, Digital Platforms, and Institutions
BokPublikation
Geissinger, A.
Publiceringsår

2021

Publicerat i

(PhD dissertation, Örebro University).

Sammanfattning

The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. Inspired by Bauman’s theorizing to describe the cultural and societal zeitgeist, this thesis explains the institutionalization of one of the most promising alternative forms of organization of the past decade: the sharing economy.

Comprised of nine essays centered around three focal areas: (1) Organizational change, (2) Market change, and (3) Societal change, this thesis aims to explain the institutionalization of digital sharing platforms in liquid modern society.

This thesis finds that digital sharing platforms act as societal organizers on several dimensions of “in-betweenness.” As this moment in time can also be characterized as a period of “interregnum”—another moment of in-betweenness—where old structures are continuously disrupted but no clear new path has emerged, digital platform providers fill a structural void in our highly individualized society. Digital platform providers use community as an anchor, a belief, and sets of practices to create an emerging (intermediary) institution around which different forms of organization manifest.

Digital sharing platforms have, however, remained a grace note on systemic change: ornamental and practically non-essential. Still, digital platforms are setting new norms in all areas of organizational, market, and societal life. By evoking both elements of community and market, digital platforms are playing an important part in creating a symphony of our future societal order.

Entreprenörsstaten?
BokPublikation
Wennberg, K., Sandström, C.
Publiceringsår

2022

Publicerat i

Ratio: Stockholm.

Sammanfattning

Västvärlden har upplevt ihållande arbetslöshet och avsaknad av varaktig ekonomisk återhämtning. Vi har sett hur skydd av nationella intressen vuxit fram, liksom välgrundad oro för ekonomisk ojämlikhet och globala miljöproblem.

I denna jordmån har den interventionistiska industripolitiken upplevt en renässans. Mariana Mazzucatos bok The Entrepreneurial State (2011) utgjorde tillsammans med finanskrisen startskottet för alltmer proaktiva ingrepp i ekonomin. Hennes argumentation var spännande och enkel: Staten har varit den främsta aktören bakom innovation och ekonomisk tillväxt: entreprenörer och stora företag har egentligen bara kapitaliserat på dessa satsningar.

I den här skriften granskas dessa idéer. Vårt innehåll är i flera bemärkelser en varning. Storslagna planer för att skapa önskvärda utfall har sällan ett historiskt smickrande facit. Politiken varken kan eller bör försöka satsa på specifika bolag eller teknologier. Resultatet förvränger incitamentsstrukturerna och resulterar i skadlig opportunism.

Trust and the sharing economy
Artikel (med peer review)Publikation
Pelgander, L., Öberg, C., & Barkenäs, L.
Publiceringsår

(2022).

Publicerat i

Digital Business, 100048.

Sammanfattning

Trust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby approaching trust empirically rather than theoretically. Focusing on user trust, this paper investigates how trust constructs from relational interactions manifest in the sharing economy. This paper bridges sharing economy research with trust as a theoretical construct to investigate the well-established variables of ability, benevolence and integrity as components of trust in the sharing economy. The paper is based on a questionnaire survey of 175 users of Uber’s co-driving service UberPop. Descriptive and regression analyses were conducted focusing on user trust in the platform and providers. The findings indicate how trust in transactional exchanges is shaped differently compared with trust in relational interactions. User trust in providers, which diminishes over time, is based on emotional traits, while user trust in the platform is based on functional components. The platform and providers thereby complement each other in terms of the trust created. This paper contributes to research on trust by focusing on trust in transactional exchanges, and to research on the sharing economy by investigating trust based on theoretical constructs.

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