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Strategic Activity as Bundled Affordances

PublikationArtikel (med peer review)
Företagandets villkor, Robert Demir, Strategi, Strategiskt beteende

Sammanfattning

This study addresses the question of how strategy actors instil strategic behaviour in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.

Related content: Working Paper No. 243

Demir, R. (2015). Strategic Activity as Bundled Affordances. British Journal of Management, 26(S1), 125-141. DOI: 10.1111/1467-8551.12083

Baserat på innehåll

Strategic Activity as Bundled Affordances
Article (with peer review)Publikation
Demir, R.
Publiceringsår

2015

Sammanfattning

This study addresses the question of how strategy actors instil strategic behaviour in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.

Related content: Working Paper No. 243

Ratio Working Paper No. 243: Strategic Activity as Bundled Affordances
Working paperPublikation
Demir, R.
Publiceringsår

2014

Sammanfattning

This study addresses the question of how strategy actors instill strategic behavior in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.

Related content: Strategic Activity as Bundled Affordances

Ratio Working Paper No. 243: Strategic Activity as Bundled Affordances
Working paperPublikation
Demir, R.
Publiceringsår

2014

Sammanfattning

This study addresses the question of how strategy actors instill strategic behavior in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.

Related content: Strategic Activity as Bundled Affordances

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