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Tension in networks

PublikationArtikel (med peer review)
Christina Öberg, Network, Power dependence, Tension, Triad

Sammanfattning

Tension refers to contradictions and mostly implies any two parties disagreeing. This paper extends the lens from tension on dyadic levels to describe it in the smallest of networks: the triad. Adopting a multiple-case study methodology illustrating triadic relationships in three different settings, the paper points to how tension may occur among firms in a triad, relate to two of them, or involve all three parties. In the handling of tension and opposed to the dyadic relationship, a single party cannot easily disconnect from all its network parties, and the network discussion thereby contextualises the discussion on tension, while putting focus on the dynamics of tension. As the findings indicate, the handling may, namely, lead to new tension on a dyadic or triadic level. Compared to studies grasping tension as contradictions between two parties and thereby as a research contribution, this present study indicates how the tension may “move” around the network as initial tension is dealt with. If tension is handled through diffusion specifically, including the connection with new parties, it suggests to without exception lead to new tension, while coalition leads to decreased tension in the triad.

Öberg, C., Dahlin, P. & Pesämaa, O. (2020). Tension in networks. Industrial Marketing Management, 19, 311-322.


Liknande innehåll

Trust and the sharing economy
Artikel (med peer review)Publikation
Pelgander, L., Öberg, C., & Barkenäs, L.
Publiceringsår

(2022).

Publicerat i

Digital Business, 100048.

Sammanfattning

Trust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby approaching trust empirically rather than theoretically. Focusing on user trust, this paper investigates how trust constructs from relational interactions manifest in the sharing economy. This paper bridges sharing economy research with trust as a theoretical construct to investigate the well-established variables of ability, benevolence and integrity as components of trust in the sharing economy. The paper is based on a questionnaire survey of 175 users of Uber’s co-driving service UberPop. Descriptive and regression analyses were conducted focusing on user trust in the platform and providers. The findings indicate how trust in transactional exchanges is shaped differently compared with trust in relational interactions. User trust in providers, which diminishes over time, is based on emotional traits, while user trust in the platform is based on functional components. The platform and providers thereby complement each other in terms of the trust created. This paper contributes to research on trust by focusing on trust in transactional exchanges, and to research on the sharing economy by investigating trust based on theoretical constructs.

Industrial Marketing
BokPublikation
Fotiadis, T., Lindgreen, A., Siomkos, G. J., Öberg, C., & Folinas, D.
Publiceringsår

2022

Publicerat i

Industrial Marketing. SAGE.

Sammanfattning

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

The marketing philosophy on industrial markets
The characteristics of industrial markets
The marketing mix and the product life cycle
The issues surrounding distribution and operations including value creation, business relationships and networks
Case studies and mini case studies (vignettes)

This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.

Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.

George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.

Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. 

Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

Episodic supply chains at times of disruption
Artikel (med peer review)Publikation
Öberg, C. (2022).
Publiceringsår

2022

Publicerat i

Supply Chain Management: An International Journal.

Sammanfattning

Purpose

Additive manufacturing has been described as converting supply chains into demand chains. By focusing on metal additive manufacturing as a contemporary technology causing ongoing disruption to the supply chain, the purpose of this paper is to describe and discuss how incumbent firms act during an ongoing, transformational disruption of their supply chain.

Design/methodology/approach

Interviews and secondary data, along with seminars attracting approximately 600 individuals operating in metal additive manufacturing, form the empirical basis for this paper.

Findings

The findings of this paper indicate how disruption occurs at multiple positions in the supply chain. Episodic positions as conceptualised in this paper refer to how parties challenged by disruption attempt to reach normality while speeding the transformational disruption.

Originality/value

This paper contributes to previous research by theorising about episodic positions in light of a supply chain disruption. The empirical data are unique in how they capture supply chain change at the time of disruption and illustrate disruptive, transformational change to supply chains. The paper interlinks research on disruption from the innovation and supply chain literature, with contributions to both.

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