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Tracking the Institutional Logics of the Sharing Economy

PublikationBokkapitel
Andrea Geissinger, Christian Sandström, Christina Öberg, Christofer Laurell, Delningsekonomi, sharing economy

Sammanfattning

With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
Using an interdisciplinary perspective, this Handbook analyses labour, governance, trust and consumption in the contemporary sharing economy. It questions the apparent contradiction between its components: the moral economy of small-scale communal sharing versus the far-flung reaches of the market economy. Chapters explore ways to resolve this paradox, theorizing hybrid economic forms and considering the replacement of human trust inherent in the sharing economy with a transactional reputation economy. Featuring a variety of both conceptual explorations and empirical investigations in a variety of different cross-cultural contexts, this Handbook illustrates how and, more importantly, why the sharing economy has reshaped marketplaces, and will continue to disrupt them as it develops.
Written in an accessible style, this thorough Handbook offers crucial insights for researchers across a variety of disciplines interested in the trajectories of modern consumption and market development, as well as students studying the sharing economy. Practitioners, policy makers and public speakers working in and around the sharing economy will also benefit from this book’s unique analysis of trends in consumer and market economics.

Geissinger, A., Laurell, C., Öberg, C. & Sandström, C. (2019). Tracking the Institutional Logics of the Sharing Economy. Belk, R., Eckhardt, G. & Bardhi, F. (Red.), Handbook of the Sharing Economy. Cheltenham: Edward Elgar Publishing.


Liknande innehåll

Platforms in Liquid Modernity: Essays about the Sharing Economy, Digital Platforms, and Institutions
BokPublikation
Geissinger, A.
Publiceringsår

2021

Publicerat i

(PhD dissertation, Örebro University).

Sammanfattning

The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. Inspired by Bauman’s theorizing to describe the cultural and societal zeitgeist, this thesis explains the institutionalization of one of the most promising alternative forms of organization of the past decade: the sharing economy.

Comprised of nine essays centered around three focal areas: (1) Organizational change, (2) Market change, and (3) Societal change, this thesis aims to explain the institutionalization of digital sharing platforms in liquid modern society.

This thesis finds that digital sharing platforms act as societal organizers on several dimensions of “in-betweenness.” As this moment in time can also be characterized as a period of “interregnum”—another moment of in-betweenness—where old structures are continuously disrupted but no clear new path has emerged, digital platform providers fill a structural void in our highly individualized society. Digital platform providers use community as an anchor, a belief, and sets of practices to create an emerging (intermediary) institution around which different forms of organization manifest.

Digital sharing platforms have, however, remained a grace note on systemic change: ornamental and practically non-essential. Still, digital platforms are setting new norms in all areas of organizational, market, and societal life. By evoking both elements of community and market, digital platforms are playing an important part in creating a symphony of our future societal order.

Trust and the sharing economy
Artikel (med peer review)Publikation
Pelgander, L., Öberg, C., & Barkenäs, L.
Publiceringsår

(2022).

Publicerat i

Digital Business, 100048.

Sammanfattning

Trust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby approaching trust empirically rather than theoretically. Focusing on user trust, this paper investigates how trust constructs from relational interactions manifest in the sharing economy. This paper bridges sharing economy research with trust as a theoretical construct to investigate the well-established variables of ability, benevolence and integrity as components of trust in the sharing economy. The paper is based on a questionnaire survey of 175 users of Uber’s co-driving service UberPop. Descriptive and regression analyses were conducted focusing on user trust in the platform and providers. The findings indicate how trust in transactional exchanges is shaped differently compared with trust in relational interactions. User trust in providers, which diminishes over time, is based on emotional traits, while user trust in the platform is based on functional components. The platform and providers thereby complement each other in terms of the trust created. This paper contributes to research on trust by focusing on trust in transactional exchanges, and to research on the sharing economy by investigating trust based on theoretical constructs.

Industrial Marketing
BokPublikation
Fotiadis, T., Lindgreen, A., Siomkos, G. J., Öberg, C., & Folinas, D.
Publiceringsår

2022

Publicerat i

Industrial Marketing. SAGE.

Sammanfattning

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

The marketing philosophy on industrial markets
The characteristics of industrial markets
The marketing mix and the product life cycle
The issues surrounding distribution and operations including value creation, business relationships and networks
Case studies and mini case studies (vignettes)

This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.

Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.

George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.

Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. 

Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

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