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Working Paper No. 161. The right look

PublikationWorking paper
Företagandets villkor, Henrik Jordahl, Niclas Berggren, Panu Poutvaara, Utseende, Val
Working Paper No. 161.
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Sammanfattning

Previous research has established that good-looking political candidates win more votes. We extend this line of research by examining differences between parties on the left and on the right of the political spectrum. Our study combines data on personal votes in real elections with a web survey in which 2,513 non-Finnish respondents evaluated the facial appearance of 1,357 Finnish political candidates. We find that political candidates on the right are better looking in both municipal and parliamentary elections and also have a larger beauty premium in municipal, but not in parliamentary, elections. We discuss possible explanations for these patterns, based on the fact that municipal candidates are relatively unknown.

Berggren, N., Jordahl, H. & Poutvaara, P. (2010). The right look: Conservative politicians look better and their voters reward it. Ratio Working Paper No. 161.

Baserat på innehåll

Working Paper No. 161. The right look
Working paperPublikation
Berggren, N., Jordahl, H. & Poutvaara, P.
Publiceringsår

2010

Publicerat i

Ratio Working Paper

Sammanfattning

Previous research has established that good-looking political candidates win more votes. We extend this line of research by examining differences between parties on the left and on the right of the political spectrum. Our study combines data on personal votes in real elections with a web survey in which 2,513 non-Finnish respondents evaluated the facial appearance of 1,357 Finnish political candidates. We find that political candidates on the right are better looking in both municipal and parliamentary elections and also have a larger beauty premium in municipal, but not in parliamentary, elections. We discuss possible explanations for these patterns, based on the fact that municipal candidates are relatively unknown.

Working Paper No. 104. The Looks of a Winner
Working paperPublikation
Berggren, N., Jordahl, H. & Poutvaara, P.
Publiceringsår

2006

Sammanfattning

We study the role of beauty in politics. For the first time, focus is put on differences in how women and men evaluate female and male candidates and how different candidate traits relate to success in real and hypothetical elections. We have collected 16,218 assessments by 2,772 respondents of photos of 1,929 Finnish political candidates. Evaluations of beauty explain success in real elections better than evaluations of competence, intelli-gence, likability, or trustworthiness. The beauty premium is larger for female candidates, in contrast to findings in previous labor-market studies.

Related content: The Looks of a Winner: Beauty and Electoral Success

Working Paper No. 161. The right look
Working paperPublikation
Berggren, N., Jordahl, H. & Poutvaara, P.
Publiceringsår

2010

Publicerat i

Ratio Working Paper

Sammanfattning

Previous research has established that good-looking political candidates win more votes. We extend this line of research by examining differences between parties on the left and on the right of the political spectrum. Our study combines data on personal votes in real elections with a web survey in which 2,513 non-Finnish respondents evaluated the facial appearance of 1,357 Finnish political candidates. We find that political candidates on the right are better looking in both municipal and parliamentary elections and also have a larger beauty premium in municipal, but not in parliamentary, elections. We discuss possible explanations for these patterns, based on the fact that municipal candidates are relatively unknown.

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