Publikationer | Till arkivet Open marketing – Conceptualizing external parties’ strategic marketing activities Christina Öberg, Marknadsföring, Conceptualization, Integrative marketing, Open marketing, roles, Strategic marketing. Publikationer Artikel (med peer review) On the verge of disruption: Rethinking position and role – The case of additive manufacturing Christina Öberg, Tawfiq Shams, Disruption, Additive manufacturing, Strategy, 3D printing, Role, Position Publikationer Artikel (med peer review)