Social and economic ties in the freelance and sharing economies
Öberg, C. (2018). Social and economic ties in the freelance and sharing economies. Journal of Small Business & Entrepreneurship, 30(1), 77-96. DOI: 10.1080/08276331.2017.1388954
Öberg, C. (2018). Social and economic ties in the freelance and sharing economies. Journal of Small Business & Entrepreneurship, 30(1), 77-96. DOI: 10.1080/08276331.2017.1388954
New ways of organizing businesses, such as the freelance and sharing economies, may bring entirely new meaning to those fundamental ideas that are believed to underpin business exchanges. Through the lens of social and economic ties, this paper sets to address how these new ways of organizing business change the view on business exchanges. The purpose of the paper is to discuss the role of social ties in the freelance and sharing economies. The paper adopts a multiple case study approach to illustrate the structural, cognitive, and relational dimensions of social and economic ties in the freelance and sharing economies. Findings point at how networks are increasingly emphasized, while at the same time, the relational dimension of social ties is altered for transactional platforms. There is also the disconnection between the economic ties and the social ties as the payment and delivery solutions become more and more complex. Un-socialization, a new meaning of trust, and a second platform-driven cycle of entrepreneurship indicate new ideas to current understandings of business exchanges and entrepreneurship.
2024
Journal of Cleaner Production
The sharing economy was initially beckoned as a facilitator of exchanges that would not compromise future needs and held great promise for those at the lower end of the socioeconomic pyramid. However, as the sharing economy expanded, questions about its sustainability emerged. This expansion manifested in two main forms: an influx of new users and providers into existing operations and the emergence of new platforms, resulting in a proliferation of sharing economy models. By categorizing these models based on their resource utilization, this paper establishes a connection between scalability and compromised sustainability, shedding light on the interplay between the two. The paper identifies seven distinct configurations in the sharing economy: co-use, re-use, repeated use, sustainable output, pooling of resources, and products and services created specifically for individual users. These configurations serve as a tool to uncover the tensions between scalability and coordination, as well as between sustainability and provision. The paper contributes to prior research by bringing attention to how the sharing economy is entangled in these tensions and by developing a typology. Understanding how these tensions can be resolved presents a highly significant practical contribution, allowing stakeholders in the sharing economy to navigate the challenges of scalability and sustainability effectively.
2024
Journal of Management & Organization
This paper builds on the creation of new ways of organizing work, where the freelance economy specifically targets the increasing number of skilled self-employed individuals collaborating for shared output. Through describing and discussing creativity within the freelance economy, this paper seeks to understand creativity in collaborations among these self-employed individuals. Drawing from a case study conducted in the advertising sector, the paper concludes that creativity within the freelance economy occurs between equal and inherently creative freelancers rather than being the product of individual traits, despite their respective skills. Creativity between individuals arises when processes are appropriately formalized, while the creative output is constrained by individual decisions and styles. The paper contributes to existing research by shedding light on the distinctive characteristics of the freelance economy and its paradoxical organizational nature. By doing so, it offers insights that contrast with prior studies on artistic creativity.
2023
Journal of Product Innovation. Management.
Grand challenges vary across industries and call for firms to craft a responsible innovation response to effectively address them. However, key questions concerning why firms embrace responsible innovation and the process by which they respond to grand challenges have yet to be fully answered. We integrate an issue-selling theoretical lens and the customer role from an innovation perspective to theorize about the different influencing motives that customers exert on their corresponding supplying firm to craft a more responsible innovation response to grand challenges. Based on qualitative data collected in almost a 10-year period from multiple respondents across eight customer firms and two supplying firms, we identify three core motives—regulatory, business opportunity, and socio-environmental motives—that propel customers to influence supplying firms to craft different forms of responsible innovation responses. Our research also reveals three vital socio-human capital pathways—human capital, socio-behavioral, and relationship—which, in turn, foster a co-active engagement in addressing grand challenges innovatively and responsibly. In so doing, this research advances novel theorizing on co-active engagement in responsible innovation where the customer acts as the primary champion and the supplier as the implementer. We discuss the important implications for customers and other stakeholders.