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Andrea Geissinger

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andrea.geissinger@ratio.se

Andrea Geissinger har en doktorsexamen i företagsekonomi från Handelshögskolan vid Örebro universitet och är forskare vid Ratioinstitutet i Stockholm, Sverige. Hon har en M.Sc från Stockholm Business School och en kandidatexamen från LMU i München, Tyskland.

Andrea har ett starkt intresse för samhällsförändringsprocesser som drivs av teknologiska förändringar på marknader och inom organisationer. Mer specifikt fokuserar hennes forskning på de särskilda utmaningar och möjligheter som delningsekonomin medför för både individer och organisationer, såsom digitalt förtroende, hållbarhet och innovationer i affärsmodeller.

Engelska flaggan ikonIn English

Relaterade publikationer

    Artikel (med peer review)

    Social media analytics for innovation management research: A systematic literature review and future research agenda

    Geissinger, A., Laurell, C., Öberg, C., & Sandström, C.

    Publiceringsår

    2023

    Publicerat i

    Technovation, 123, 102712.

    Sammanfattning

    New trends in innovation management may require new research methods. Social media analytics (SMA)—a method for capturing and analyzing data from user-generated content published on online platforms—has emerged as a complement or even alternative to more traditional research methods. This article systematically reviews and assesses the use of SMA and its potential for innovation management research. Our results show that use of SMA is still in an emergent phase, although it has become increasingly popular over the past decade. Our literature review illustrates that SMA provides new opportunities for innovation management scholars to enhance customer-, market-, technology-, and society-focused innovation research in several ways. In this paper we develop a research agenda and suggest areas for future research using SMA in innovation management.

    The article can be accessed here.

    Bok

    Platforms in Liquid Modernity: Essays about the Sharing Economy, Digital Platforms, and Institutions

    Geissinger, A.

    Publiceringsår

    2021

    Publicerat i

    (PhD dissertation, Örebro University).

    Sammanfattning

    The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. Inspired by Bauman’s theorizing to describe the cultural and societal zeitgeist, this thesis explains the institutionalization of one of the most promising alternative forms of organization of the past decade: the sharing economy.

    Comprised of nine essays centered around three focal areas: (1) Organizational change, (2) Market change, and (3) Societal change, this thesis aims to explain the institutionalization of digital sharing platforms in liquid modern society.

    This thesis finds that digital sharing platforms act as societal organizers on several dimensions of “in-betweenness.” As this moment in time can also be characterized as a period of “interregnum”—another moment of in-betweenness—where old structures are continuously disrupted but no clear new path has emerged, digital platform providers fill a structural void in our highly individualized society. Digital platform providers use community as an anchor, a belief, and sets of practices to create an emerging (intermediary) institution around which different forms of organization manifest.

    Digital sharing platforms have, however, remained a grace note on systemic change: ornamental and practically non-essential. Still, digital platforms are setting new norms in all areas of organizational, market, and societal life. By evoking both elements of community and market, digital platforms are playing an important part in creating a symphony of our future societal order.

    Artikel (med peer review)

    The sharing economy and the transformation of work

    Geissinger, A., Laurell, C., Öberg, C., Sandström, C., & Suseno, Y.

    Publiceringsår

    2022

    Publicerat i

    Personnel review.

    Sammanfattning

    Abstract
    Purpose

    This article explores the various stakeholders’ perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work.
    Design/methodology/approach

    Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content was collected and organised throughout the social media landscape in Sweden over 12 months, and 18 stakeholder groups were identified, discussing digital work within seven thematic categories.
    Findings

    The results show that the stakeholder groups in the Swedish context primarily expressed negative views of Foodora’s way of organising digital work. The social media posts outlined the distributive and procedural justice related to the working conditions, boycott and protests and critical incidents, as well as the collective bargaining of Foodora.
    Originality/value

    By utilising a novel SMA method, this study contributes to the extant literature on the sharing economy by providing a systematic assessment concerning the impact of the sharing economy platform on the transformation of work and the associated social consequences.

    Bokkapitel

    The identity crisis of sharing: from the co-op economy to the urban sharing economy phenomenon

    Geißinger, A., Pelgander, L., & Öberg, C.

    Publiceringsår

    2021

    Publicerat i

    In A Modern Guide to the Urban Sharing Economy. Edward Elgar Publishing.

    Sammanfattning

    This chapter explores the disparities between the two main dimensions of the contemporary Sharing Economy. On the one side, non-market collaborative economy actors are shaping the community orientation. On the other side, the market-oriented platform economy utilizes commercial interest in cities based on the scalability of ‘peer’ users and providers. It is within this tension that the chapter aims to illustrate how today’s sharing economy got into an identity crisis. By drawing on the literature of organizational identity, we utilize five different sharing economy actors across the market/non-market continuum in Sweden to discover who they are and what societal impact they envision. The chapter discusses how over time, sharing economy actors seem to have moved from a co-operative, non-commercial model of sharing to instead focus on a commercial sharing approach in a predominant urban setting. We end the chapter by initiating a general debate about the future of the peer-to-peer sharing idea.

    Buy the book here.

    Geißinger, A., Pelgander, L., & Öberg, C. (2021). The identity crisis of sharing: from the co-op economy to the urban sharing economy phenomenon. In A Modern Guide to the Urban Sharing Economy. Edward Elgar Publishing.

    Artikel (med peer review)

    Assessing user perceptions of the interplay between the sharing, access, platform and community‐based economies

    Geissinger, A., Laurell, C., Öberg, C., Sandström, C. & Suseno, Y.

    Publiceringsår

    2020

    Publicerat i

    Information Technology & People

    Sammanfattning

    Purpose
    Digitally intermediated peer-to-peer exchanges have accelerated in occurrence, and as a consequence, they have introduced an increased pluralism of connotations. Accordingly, this paper aims to assess user perceptions of the interplay between the sharing, access, platform, and community-based economies.

    Design/methodology/approach
    The sharing, access, platform, and community-based economies have been systematically tracked in the social media landscape using Social Media Analytics (SMA). In doing so, a total material of 62,855 publicly posted user-generated content concerning the four respective economies were collected and analyzed.

    Findings
    Even though the sharing economy has been conceptually argued to be interlinked with the access, platform, and community-based economies, the empirical results of the study do not validate this interlinkage. Instead, the results regarding user perceptions in social media show that the sharing, access, platform, and community-based economies manifest as clearly separated.

    Originality/value
    This paper contributes to existing literature by offering an empirical validation, as well as an in-depth understanding, of the sharing economy’s interlinkage to other economies, along with the extent to which the overlaps between these economies manifest in social media.

    Rapporter

    Varför gigga som matkurir? Förutsättningar och förväntningar bakom okvalificerat gig-arbete

    Weidenstedt, L., Geissinger, A., & Lougui, M.
    Ladda ner

    Publiceringsår

    2020

    Publicerat i

    Report on food delivery in Sweden

    Sammanfattning

    Sammanfattning:
    Den digitala gig-ekonomin, där utförare av arbete och uppgiftsägare matchas mot varandra med hjälp av digitala plattformar, är omdebatterad. Gig-ekonomin lovordas å ena sidan för möjligheten att vara geografiskt obunden och flexibel, medan den å andra sidan fördöms för bristen på anställningstrygghet och dåliga arbetsförhållanden. Delvis beror det på att gig-ekonomin består av en heterogen samling arbete. Sett till andelen individer som jobbar inom gig-ekonomin utgör denna arbetsform än så länge bara en liten del av svensk arbetsmarknad – i alla fall om man använder sig av en strikt definition av den digitala gig-ekonomin just som digitalt och plattforms-förmedlat. Likväl har gig-ekonomin skapat en viss oro och en del arbete bland arbetsmarknadens parter och myndigheter: Gig-arbete räknas inte enbart som atypisk sysselsättning utan har dessutom rört sig i stor utsträckning i ett ingenmansland gällande socialförsäkring, anställningsvillkor och arbetsmiljö-reglering. Vidare är det i nuläget oklart om giggare är anställda eller företagare. Oklarheter och utmaningar har fått uppmärksamhet i svensk media och i svenska rapporter, det finns också internationell forskning på området. Dock saknas det förståelse och en mer djupgående inblick i vilka det är som väljer att jobba som gig-arbetare i Sverige och varför de har valt den vägen. Att förstå vilken roll gig-ekonomin spelar i giggarnas egna liv – och kan komma att spela framöver – är viktigt att förstå oavsett gig-ekonomins storlek.
    Den här studien syftar därför till att bidra med insikter kring individers val att arbeta inom den okvalificerade gig-sektorn i Sverige, där arbete förmedlas via en plattform eller app men utförs offline. Frågan undersöks genom att låta gig-arbetarna själva komma till tals och berätta om sina uppfattningar och erfarenheter av gig-arbete: Kvalitativa intervjuer har genomförts med 34 så kallade matkurirer, det vill säga individer som jobbar med leverans av restaurangmat. Leveransuppdragen förmedlas genom digitala plattformar och appar (Uber Eats, Wolt och Foodora). Respondenterna fick berätta om sin bakgrund, varför de har valt plattformsbaserat arbete, vad som motiverar dem att fortsatt arbeta inom gig-ekonomin, hur nöjda de är med detta sätt att arbeta, vilka problem de upplever i sitt arbete och vilka framtidsplaner de har.
    Resultaten visar att det finns likheter i respondenternas bakgrund vad gäller härkomst, utbildningsnivå och möjligheter på den svenska arbetsmarknaden, medan ålder varierar. Exempelvis var åldersspannet bland respondenterna 19–48 år; bakgrunden varierade från grundskoleutbildning till universitetsutbildning men mer än hälften av intervjupersonerna hade minst tre år universitetsutbildning; och mer än hälften av de intervjuade härstammade från asiatiska länder såsom Pakistan och Indien. Vidare visade analysen av intervjumaterialet att många respondenter överlag var nöjda med gig-arbetet trots att de klagade över problem med plattformarnas management, plattformarnas transparens och på bristande engagemang och omtanke från företagens sida.
    Rapporten mynnar ut i resultat som visar att identitet och kulturell bakgrund, den samhälleliga kontexten i Sverige, gig-arbetarnas ambitioner och visioner, deras inbäddning i den sociala omgivningen, samt deras hantering av gig-arbetet spelar en avgörande roll i hur de upplever sin vardag. Flertalet respondenter berättar om svårigheten att hitta ett jobb som matchar deras kompetenser och att de använder gig-jobbet som en slags buffert tills andra jobbmöjligheter dyker upp. Andra berättar istället att giggandet kompletterar studier, andra (deltids-) jobb, eller det parallella uppbyggandet av en egen verksamhet. Gig-arbetet ses av de flesta i studien således som en temporär lösning på vägen till ett annat framtida arbetsliv.
    Dessa resultat leder till följande slutsatser: Bakom gig-arbetares beslut att jobba och fortsätta jobba inom gig-ekonomin ligger flera olika drivkrafter såsom en inre motivation, gig-ekonomin som en övergångslösning, och flexibiliteten och självstyrningen som gig-arbetet möjliggör. Slutsatser angående den framtida utvecklingen av gig-ekonomin berör å ena sidan konstaterandet att gig-företagen behöver ta ansvar och öka transparensen, exempelvis genom att utveckla förutsägbarheten kring hur mycket man kommer att tjäna på ett leveransuppdrag. Å andra sidan anser vi att en reglering av matleveransbranschen behöver göras med varsam hand. Gig-ekonomins heterogenitet bidrar med en mångfald av funktioner för giggarna, från övergångslösning och bisyssla till heltidsjobb, och dess tillgänglighet och öppenhet borde därför bevaras och stödjas. Samtidigt behöver matkurirers arbetsmiljö och villkor diskuteras.

    Artikel (med peer review)

    Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy

    Geissinger, A., Laurell, C., Öberg, C., Sandström, C., Sick, N. & Yuliano, S.

    Publiceringsår

    2021

    Publicerat i

    Journal of Knowledge Management

    Sammanfattning

    Purpose
    Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders’ perceptions in the market and non-market domains.

    Design/methodology/approach
    Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250 user-generated contents in social media are systematically gathered, coded and analysed.

    Findings
    The findings indicate that, while Foodora appears to be a viable provider in the marketplace, there is mounting public concern about the working conditions of its employees. In the market domain, Foodora manages its status as an online delivery platform and provider well, but at the same time, it struggles with its position in the non-market sphere, suggesting that the firm is vulnerable to regulatory change. These insights highlight the importance of simultaneously exploring and balancing market and non-market perceptions when assessing the impact of disruptive innovation.

    Originality/value
    This study offers originality by providing an integrative approach to consider both the market and non-market domains. It is also novel in its use of SMA as a tool for knowledge acquisition and management to evaluate the impact of emerging technologies in the sharing economy.

    Artikel (med peer review)

    Multi-Brand Events and Social Media Engagement – Concentration or Spill Over?

    Geissinger, A., & Laurell, C.

    Publiceringsår

    2020

    Publicerat i

    Event Management

    Sammanfattning

    To what degree do participating and nonparticipating brands enjoy engagement of social media users in the setting of multibrand events? Based on empirical material comprising 4,424 user-generated content published before, during, and after Fashion Week Stockholm in February 2016, this article illustrates how the studied multibrand event both concentrated engagement for participating brands and created spillover engagement to other, nonparticipating brands. Therefore, these findings question whether individual brands benefit from being official participants in multibrand events. This article contributes to the field of event management by illustrating the dynamic interplay between engagement created in social media and multibrand events, while also highlighting associated conceptual and managerial implications.

    Bokkapitel

    Tracking the Institutional Logics of the Sharing Economy

    Geissinger, A., Laurell, C., Öberg, C. & Sandström, C.

    Publiceringsår

    2019

    Publicerat i

    Belk, R., Eckhardt, G. & Bardhi, F. (Red.)

    Sammanfattning

    With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
    Using an interdisciplinary perspective, this Handbook analyses labour, governance, trust and consumption in the contemporary sharing economy. It questions the apparent contradiction between its components: the moral economy of small-scale communal sharing versus the far-flung reaches of the market economy. Chapters explore ways to resolve this paradox, theorizing hybrid economic forms and considering the replacement of human trust inherent in the sharing economy with a transactional reputation economy. Featuring a variety of both conceptual explorations and empirical investigations in a variety of different cross-cultural contexts, this Handbook illustrates how and, more importantly, why the sharing economy has reshaped marketplaces, and will continue to disrupt them as it develops.
    Written in an accessible style, this thorough Handbook offers crucial insights for researchers across a variety of disciplines interested in the trajectories of modern consumption and market development, as well as students studying the sharing economy. Practitioners, policy makers and public speakers working in and around the sharing economy will also benefit from this book’s unique analysis of trends in consumer and market economics.

    Artikel (med peer review)

    How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms

    Geissinger, A., Laurell, C., Öberg, C., & Sandström, C.

    Publiceringsår

    2019

    Publicerat i

    Journal of Cleaner Production

    Sammanfattning

    The sharing economy has evolved and spread to various sectors of the economy. Its early idea linked to the creation of more sustainable uses of resources. Since then, the development of the sharing economy has included a professionalization with self-employed suppliers rather than peers, and the question is whether the platforms following this development maintain the focus on sustainability. This paper describes and classifies the sustainability connotation of sharing economy platforms. It analyses 121 platforms derived through social media analytics to figure out whether they describe themselves as sustainable. The findings suggest that the sustainability connotation closely connects to specific sectors such as fashion, on-demand services and logistics. Meanwhile, the dominant role model platforms do not communicate about being sustainable. These findings contribute to previous research through (1) giving a systematic empirical account on the way various sharing economy platforms describe themselves in terms of sustainability, (2) pointing out the differences among the platforms, and (3) indicating the diversity in sustainability connotation among various sectors of the economy.

    Artikel (med peer review)

    Digital entrepreneurship and field conditions for institutional change

    Geissinger, A., Laurell, C., Sandström, C., Eriksson, K., & Nykvist, R.

    Publiceringsår

    2019

    Publicerat i

    Technological Forecasting and Social Change

    Sammanfattning

    Digital entrepreneurship may result in institutional turbulence and new initiatives are frequently blocked by vested interest groups who posit superior financial and relational resources. In this paper, we explore the role of cities in facilitating digital entrepreneurship and overcoming institutional resistance to innovation. Drawing upon two historical case studies of digital entrepreneurship in the city of Stockholm along with an extensive material on the sharing economy in Sweden, our results suggest that cities offer an environment that is critical for digital entrepreneurship. The economic and technological diversity of a city may provide the field conditions required for institutional change to take place and to avoid regulatory capture.

    Artikel (med peer review)

    Digital Disruption beyond Uber and Airbnb

    Geissinger, A., Laurell, C. & Sandström, C.

    Publiceringsår

    2020

    Publicerat i

    Technological Forecasting and Social Change

    Sammanfattning

    The sharing economy can be regarded as a discontinuous innovation that creates increased abundance throughout society. Extant literature on the sharing economy has been predominantly concerned with Uber and Airbnb. As little is known about where the sharing economy is gaining momentum beyond transportation and accommodation, the purpose of this paper is to map in what sectors of the economy it is perceived to gain traction. Drawing on data from social and traditional media in Sweden, we identify a long tail of 17 sectors and 47 subsectors in which a total of 165 unique sharing-economy actors operate, including sectors such as on-demand services, fashion and clothing, and food delivery. Our findings therefore point at the expanding scope of the sharing economy and relatedly, we derive a set of implications for firms.

    Artikel (med peer review)

    Tracing brand constellations in social media: the case of fashion week Stockholm

    Geissinger, A., & Laurell, C.

    Publiceringsår

    2018

    Publicerat i

    Journal of Fashion Marketing and Management

    Sammanfattning

    Purpose: This paper aims to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.

    Design/methodology/approach: The study analyses how brand constellations take form for seven Swedish fashion companies before, during and after Fashion Week Stockholm 2013. In total 3449 user-generated contents referring to the sampled brands were collected and analysed.

    Findings: On average, brand constellations of participating companies are increasingly incorporating other participating brands as a result of the fashion week. Based on the presented results, four brand constellation outcomes for participating fashion companies are identified: brand constellation amplification, concentration, division, and dilution.

    Research limitations/implications: As this paper is focused on the Swedish market, additional results from fashion weeks taking place in other cities would be beneficial to verify the four brand constellation outcomes.

    Practical implications: The results question the resilience of professionally curated brand constellations due to the emergence of user-driven constellations that also shape the position of fashion brands. Therefore, this development can potentially have a considerable impact on often carefully orchestrated brand positioning strategies executed by fashion companies.

    Originality/value: This paper contributes to the field of fashion marketing and management by identifying four different brand constellation outcomes in social media for participating fashion companies as a result of fashion weeks and how to managerially handle these respective outcomes.